For banks, lenders and insurers in India
WhatsApp, run like the rest of your regulated business.
Senderr gives your teams one governed place to talk to customers on WhatsApp. Consent is checked before every send. Campaigns wait for a second approval. Every sensitive action leaves a record.
Built on solid ground
- Official WhatsApp Business Platform (Cloud API). No unofficial apps or workarounds.
- Data stored in India, in Mumbai.
- Meta's message fees at actuals. No markup from us.
- Set up with you by the Astitva team.
No customer logos here yet. We will show them when our clients say we may.
Three things regulated teams need from WhatsApp
- Proof before you press sendA consent ledger records how and when each person opted in. STOP, "band karo" and other opt-out replies are honoured automatically, and suppressed numbers are removed before any campaign leaves.Learn more
- Control over who sends whatMaker-checker approval for campaigns, roles for every team member, two-step verification and an audit trail of sensitive actions.Learn more
- One calm place for every conversationA shared team inbox with routing, SLA timers and internal notes, plus visual journeys that hand over to a person when a customer needs one.Learn more
See how the work gets done
Team inbox
Chats arrive, routing rules assign them to the right team, and agents reply with canned replies and internal notes. Read ticks update live.
See Senderr end to end
Two minutes in the real product: Astitva sets up a client, the owner connects WhatsApp, writes a template, imports contacts with consent, runs an approved campaign, answers in the team inbox and hands routine questions to a flow.
Security your risk team can read
- Each client's data is separated in the database and tested for cross-client leaks.
- Two-step verification, required for clients we onboard and for all Astitva staff.
- WhatsApp business tokens encrypted with AWS Key Management Service.
- Data kept in India, with automatic retention and deletion.
We set you up. You go live with confidence.
There is no self-serve sign-up. A person from Astitva works with your team from the first call to the first message.
- Done
Tell us about your team
Request access and we will call you to understand your use cases.
- Done
We set up your organisation
We set up your organisation, invite your owner and turn on two-step verification.
- Done
Connect your WhatsApp number
Your Meta admin connects the number through Meta's own sign-up window, using a secure link we send. We never ask for a Meta password.
- Done
Go live with a checklist
Starter templates, a test message and a consent review, ticked off together before you send to customers.
Pay for the software. Pay Meta for messages, at cost.
Meta bills you directly for WhatsApp messages. We charge only for Senderr, so there is no markup on any message you send.
Senderr
Astitva invoices you for Senderr
Meta
Meta bills you for messages
From our resources
- Compliance-first WhatsAppConsent under the DPDP Act: what a WhatsApp opt-in record should containA practical checklist for the fields a WhatsApp consent record should hold, read against the Digital Personal Data Protection Act, 2023.7 min read
- Collections and lending journeysDesigning an EMI reminder journey that customers don't blockHow to plan the timing, wording and follow-ups of WhatsApp EMI reminders so they help borrowers and protect your number.6 min read
- Compliance-first WhatsAppWhatsApp for lenders in India: what you can and cannot sendA plain guide for lending teams to WhatsApp opt-in, template categories, the 24-hour window and collections timing.7 min read
Ready to see Senderr with your own journeys?
Tell us what you send today. We will show you how it looks on Senderr.